Plan de negocio para la creación de una empresa productora y comercializadora de prendas de vestir en el municipio de Tuluá Colombia.

Abstract

Through this business plan were developed different studies to determine the viability of creating a company that manufactures and sells clothing in Tuluá city, where the main product are T-shirts with innovate designs by means of embroidery and textile techniques such as transfer, prints, sublimations; using high quality fabrics that provide comfort. Also, will be sold caps and boxers. With the application of a survey, it was possible to identify frequency and quantity of purchase, likes and preferences of the target market (male population between 10 and 49 years old belonging to the influence area of Tuluá’s chamber of commerce) Likewise, with the technical study was identified the productive process, the necessary machine, being an input to define the investment and was defined the micro localization for the production area and for the store, considering factors like lease cost, associated services, closeness to the target market among others A través del presente plan de negocio se desarrollaron los diferentes estudios con el fin de determinar la viabilidad de la creación de una empresa productora y comercializadora de prendas de vestir en el municipio de Tuluá, en la que se pretende ofertar principalmente camisetas con diseños innovadores por medio de bordados, y técnicas textiles como el transfer, estampados, sublimaciones; utilizando telas de alta calidad que brinden comodidad, además de la costura de cada una de sus prendas. También, se van a comercializar por medio de la venta al detal gorras y bóxer, los cuales serán maquilados.